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Thirty Days Without a Buzzword: What Happened When My Résumé Started Telling the Truth

Alexsandra Pontonio
Thirty Days Without a Buzzword: What Happened When My Résumé Started Telling the Truth

Photo: Springfield High School (Springfield, Mo.), No restrictions, via Wikimedia Commons

For most of my career, my résumé read like it had been written by a committee of LinkedIn algorithms. I "leveraged cross-functional synergies." I "drove stakeholder alignment." I was, apparently, a "results-oriented self-starter with a proven track record."

None of that was a lie, exactly. It was just noise wearing the costume of experience. So in February, I ran an experiment: for thirty days, every application I submitted would use a résumé rewritten entirely in plain, human English. No buzzwords. No corporate weather. Just sentences a tired recruiter could read on a subway platform without squinting.

The Before and After

Here is a genuine sample from the old version:

"Leveraged data-driven insights to optimize cross-channel content strategies, driving engagement KPIs across stakeholder groups."

That sentence took me fifteen minutes to write and describes roughly four hours of actual work. Here is what replaced it:

"Rewrote the email newsletter every month. Open rates went from 12% to 19% in a year. I can show you the before and after."

Same job. Same outcomes. But the second version sounds like a person who did a thing, rather than a person who attended a meeting about a thing.

Other translations, side by side:

That last one felt almost rude to type. It turns out that is a good sign. If a sentence makes you slightly uncomfortable because it is too direct, it is probably more honest than the version you were hiding behind.

What the Thirty Days Produced

The numbers, for the record: thirty applications, nine replies, four phone screens, two second-round interviews, one freelance contract I took on the side. My previous thirty applications with the old résumé had produced two replies and a form rejection.

But the numbers were not the interesting part. The interesting part was what people said.

A recruiter at a Boston agency told me my résumé was "the first one all week that didn't feel like a Mad Lib." A hiring manager at a nonprofit in Chicago said she forwarded it to two colleagues just because it was "actually readable." One interviewer opened our call by laughing and asking if I had written the résumé myself, because, in her words, "nobody writes 'I answer emails fast' on a résumé."

I had. I do. I got the callback.

Why the Jargon Crept In Anyway

I want to be fair to my old résumé, because I think most bad résumés are written by anxious, competent people. Buzzwords are armor. When you are applying for jobs, you are terrified of seeming small, so you inflate. You write "spearheaded" because "I started it" feels too plain, too vulnerable, too much like something anyone could have done.

But everyone can tell. Recruiters read hundreds of these documents a month. The buzzwords do not make you sound impressive to them; they make you sound like everyone else, which is the one thing a résumé cannot afford to be.

Clarity is not the absence of sophistication. It is the confidence that your actual work, described accurately, is enough. The plain version of my résumé required more of me than the jargon version ever did, because I could not hide behind "stakeholder alignment" when the sentence just said what I did and what happened next.

Three Rules I Kept

If you want to try this yourself, these were the constraints that made the experiment work:

  1. Every claim needs a number or a name. "Improved engagement" is a mood. "Open rates went from 12% to 19%" is a fact. If I could not attach evidence to a line, I cut the line.
  2. Read every bullet out loud. If I would not say the sentence to a colleague over coffee, it got rewritten. This one rule killed more buzzwords than any other technique.
  3. Keep it under suspicion of being boring. Plain does not mean flat. "I rewrote the newsletter" is plain. "I rewrote the newsletter and open rates climbed seven points" is plain and interesting. The boring version was usually the incomplete version.

What I Would Tell My Younger Résumé

The résumé I wrote at twenty-five was not dishonest. It was scared. It was doing its best impression of what it thought a hireable person sounded like, and the impression was based on every other scared résumé in the pile.

The experiment did not land me a job because plain English is magic. It landed callbacks because specificity is rare, and rare gets noticed. Anyone can claim to have driven KPIs. Almost nobody can say, in one clean sentence, exactly what they did last quarter and what changed because of it.

The résumé I use now is shorter, plainer, and slightly more frightening to send. It is also the first version of that document that sounds like me. As it turns out, that was the qualification I had been faking all along.

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